DOI: 10.21637/GT.2014.4.04.

What can Tourism Destination Management do in Health Tourism Destinations? – An Empirical Analysis

BACSI, Zsuzsanna – KOVÁCS, Ernő – LŐKE, Zsuzsanna – HORVÁTH, Krisztián

The present paper summarises the outcomes of a research co-financed by the European Union through the Hungary-Croatia IPA Cross-border Co-operation Programme, within the project ’Health &Rural Tourism DM Model’ (project no.: HUHR/1101/2.1.3/0006). The research was aimed at analysing the management of health tourism destinations, the physical and human resources of such destinations, aspects of sustainability and competitiveness, the main factors of success, and the importance of efficient destinantion manageme nt organisations. The analysis was based on surveys and interviews carried out in six spa towns of Western Hungary. The main findings specified that the major natural natural endowment is medicinal water, the tourism infrastructure and superstructure are suffient, but the range of services should be expanded, and marketing of health tourism services need improvement. The tourism stakeholders in successful destinations do not see the advantage of joining a TDM organisation, while smaller, les s successful destinations are more inclined to cooperate within the framework of such organisations.

KEYWORDS: rural tourism, destination management, health tourism

A tanulmány letöltése / Full text download